Aidan has his morning rituals.

After getting up, and going to the toilet (alleluia!) then washing his hands, he goes outside and nabs the newspaper for me. Then it’s upstairs to give me the cat dishes to clean, retrieve the cat food from the closet/pantry, and place the newly cleaned and filled cat dishes back on the cat mat.

This morning, after ascending the stairs and stealing a glance at the masthead of the newspaper, he spied a small 2″x2″ graphic with a purple “S” and a backward yellow “R”.

A: Look!  It’s a picture of Toys’R’Us on the newspaper!  It’s Toys’R’Us on Broadway!

And certainly it was.  Or, it’s a partial photo of its sign.  The sign is distinctive because it’s overlaid on top of the old (and historic) ‘Bowmac’ sign.

Aidan is *so* brainwashed with corporate imagery.

But ‘on Broadway’?!?  We were taking the bus downtown on Canada Day and he said something else (now forgotten) that made me turn to Gwen and remark that he’ll know all the street names and how to navigate around the city by the time he’s five.